10-Year Revenue Transformation in Scottish HealthTech
"Orchestrating a critical B2B pivot to break grant dependency and stabilize revenue."
The Situation
A prominent Scottish HealthTech firm faced a precarious financial future. Despite innovative technology, the company suffered from severe seasonal revenue instability and a dangerous over-reliance on external funding and grants. The B2C model was not scaling efficiently, and cash flow gaps were threatening operational continuity.
The Intervention
We deployed a rigorous strategic overhaul centered on Porter’s Five Forces analysis to identify bargaining power shifts and market entry barriers. Using Issue Trees, we deconstructed the revenue volatility problem into root causes. This diagnostic phase led to the architectural design of a high-value B2B/Premium pivot, targeting enterprise healthcare providers rather than transient individual consumers.
The Impact
The pivot successfully balanced the revenue streams, smoothing out seasonal volatility. By securing long-term enterprise contracts, we significantly reduced the organization's reliance on unpredictable external funding, establishing a self-sustaining financial model for the next decade.