Strategic Mandate: Head Strong
Porter's
5 Forces
Issue
Trees
HealthTech
"Orchestrating a critical B2B pivot to break grant dependency and stabilize revenue."
The Mess
A mental health firm in Scotland was stuck in a loop of seasonal grants and unpredictable income.
The Big Shift
Pivot to B2B Strategy. Architected partnerships with corporate clients who needed steady mental health support for their staff, creating a win-win revenue stream.
The Win
Stable, year-round income and a business model that no longer relies on luck.