Strategic Mandate: My Travel
BCG
Matrix
MCDA
ClimateTech
"Delivering 100k ton carbon reduction proof and 25% corporate travel cost savings."
The Mess
An AI startup had a $2M investment but was losing money on a B2C model that people wanted for free.
The Big Shift
Recognized early that the real AI moat in India is bringing intelligence to the data (B2B). Executed a strategic pivot from B2C to B2B2C, securing corporate partnerships by proving carbon reduction metrics.
The Win
Saved the pilot partner 25% on costs and cut carbon by 100,000 tons.